If you are looking to create a visual identity for your company, it is important that you take into account the importance of having a visual identity manual. This document is key to maintaining the consistency and coherence of the brand image at all points of contact with your customers.
Step 1: Define the elements of your visual identity
Before starting to create the visual identity manual, it is important that you have defined the visual elements that make up your brand identity. These can include your logo, color palette, fonts, images, among others.
To define the visual elements of your visual identity, it is important that you think about the values and personality of your brand. How do you want your customers to perceive your brand? What emotions do you want to convey? The answer to these questions will help you define the visual elements that best represent your brand.
Step 2: Define the rules of use
Once you have defined the visual elements of your brand, it is important that you establish the rules of use for each of them. These rules should include how to use each element of the visual identity, in what contexts to use them and how not to use them.
For example, if your color palette includes three main colors, it is important to define in what proportions to use each color and in what contexts to use each of them. It is also important to define how to use your logo in different contexts, such as on light or dark backgrounds, and in different sizes.
Step 3: Create a visual manual
The visual identity manual must be a visually attractive and easy to understand document. This must include all the visual elements of your brand identity, as well as the rules of use for each of them. It is also important that you include examples of how to use each element in different contexts.
You can use tools like Canva or Adobe InDesign to create the visual identity manual. Be sure to use your brand’s color palette and fonts to maintain visual consistency throughout the document.
Step 4: Make it accessible
Once you have the visual identity manual ready, it is important that you make it accessible to all members of your company and to any external provider that works with your brand. You can share it through an online platform or print it and distribute it physically.
It is also important that you update the visual identity manual on a regular basis. If you make changes to your visual identity, be sure to update the manual so that all members of your company and external providers are aware of the new usage rules.
In conclusion, a visual identity manual is a key document to maintain the consistency and coherence of the brand image at all points of contact with your customers. Follow these steps and make sure you have a strong and consistent visual identity for your business.
Remember that the visual identity is the face of your company, and it is important that it is coherent and consistent at all points of contact with your customers. A visual identity manual will help you achieve this and build a solid and recognized brand in the market.
At EMC32, we are an agency specialized in branding and corporate identity manuals. We know how important it is for your company to have a solid and coherent visual identity, and that is why we offer our services to help you create a visual identity manual that reflects the values and personality of your brand.
We make sure that each of the visual elements that make up your brand identity are carefully defined and established to guarantee consistency at all points of contact with your customers. From the logo, the color palette, fonts, images, among others, we work hand in hand with you so that you can convey the image you want of your company.
In addition, at EMC32 we understand that each company is unique, which is why we offer personalized attention that adapts to the needs of your brand. We strive to fully understand your objectives and values, in order to offer you a service that reflects the essence of your company.
With our knowledge and experience in the field, we can help you establish the rules of use for each of your brand’s visual elements, so you know how to use them appropriately in different contexts. We also create an attractive and easy-to-understand visual manual so that you can share it with all members of your company and external suppliers.
At EMC32, we offer you a comprehensive service so that you can have a solid and coherent visual identity. We make sure that your brand is recognized and remembered by your customers, generating a positive impact on the perception of your company in the market. Contact us today to start building a solid and recognized brand in the market!